"El Celler de Can Roca, from the Earth to the Moon" is organised by the Government of Catalonia with the support of El Celler in recognition of the Roca brother’s project as a benchmark on the international food scene. It is sponsored by BBVA and the Costa Brava Girona Tourist Board and has technological sponsorship from Samsung. The Catalan Tourist Board and the Institut Ramon Llull have also collaborated.

The President of the Government of Catalonia, Carles Puigdemont, will be presiding at the opening ceremony at 7 pm on 21 November. The event will also be attended by the Director-General for Publicity, Ignasi Genovès; the Roca brothers; the exhibition curator, Toni Massanés; and representatives of the exhibition sponsors.

The Moon, a concept that features in the exhibition title, represents a successful dream after a search for excellence pursued for 30 years in Taialà, a neighbourhood on the outskirts of Girona. El Celler de Can Roca opened in 1986 at the initiative of Joan and Josep, who were joined by Jordi in 2000. El Celler was regarded as the top restaurant in the world in 2013 and 2015 by Restaurant Magazine.

The exhibition narrative is divided into six sections: Memory of a Bar, Training, From the Earth to the Moon, Kaleidoscope, Total Experience and Memento Mori.