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  • Catalan government joins forces with Fira Barcelona at Retail & Brand Experience Congress to position Catalonia as retail innovation hub
The Minister of Business and Knowledge, Angels Chacón, accompanied by the general manager of Fira Barcelona, Constantí Serrallonga, today headed a group participating in the opening of the Retail & Brand Experience World Congress (RBEWC), which runs until 29 May at Fira Barcelona-Gran Via. The event brings together over a hundred experts and companies to analyse ICT-related opportunities in retail.

Catalan government joins forces with Fira Barcelona at Retail & Brand Experience Congress to position Catalonia as retail innovation hub

event_note Press Release

Catalan government joins forces with Fira Barcelona at Retail & Brand Experience Congress to position Catalonia as retail innovation hub

  • The Minister of Business and Knowledge, Àngels Chacón, today opened the first Retail & Brand Experience World Congress, which brings together over 100 experts and companies to explore ICT-related opportunities in the retail sector
  • Minister Chacón: “We’re joining forces with Fira Barcelona because we’re convinced that this will become a global benchmark event that positions Catalonia as an innovation hub in retail”
The Minister of Business and Knowledge, Angels Chacón, accompanied by the general manager of Fira Barcelona, Constantí Serrallonga, today headed a group participating in the opening of the Retail & Brand Experience World Congress (RBEWC), which runs until 29 May at Fira Barcelona-Gran Via. The event brings together over a hundred experts and companies to analyse ICT-related opportunities in retail.
The Minister of Business and Knowledge, Angels Chacón, accompanied by the general manager of Fira Barcelona, Constantí Serrallonga, today headed a group participating in the opening of the Retail & Brand Experience World Congress (RBEWC), which runs until 29 May at Fira Barcelona-Gran Via. The event brings together over a hundred experts and companies to analyse ICT-related opportunities in retail.
 
Minister Chacón, accompanied by the Secretary for Business and Competitiveness, Joaquim Ferrer, and the Director-General for Trade, Muntsa Vilalta, visited several exhibitor stands and the Start-Up Village, where a dozen start-ups are presenting their projects with the support of the Agency for Business Competitiveness (ACCIÓ).
 
Speaking during the opening-day visit, the minister said: “Catalonia is well-positioned as a start-up hub, and now is the time to build specialisations in different areas, including retail. At this edition, we’ll see a combination of congress activities, such as talks and presentations, and activities that showcase leisure-related initiatives – all with the aim of leading the digital transformation in the retail sector.”
 
“We’re joining forces with Fira Barcelona because we’re convinced that this project will become a benchmark European event that positions Catalonia as an innovation hub in retail,” Chacón said.
 
Presence of the Ministry of Business and Knowledge at the RBEWC
 
The Ministry of Business and Knowledge is participating in the first edition of the RBEWC through the Consortium for Trade, Crafts and Fashion (CCAM) and the Agency for Business Competitiveness (ACCIÓ).
 
The Ministry is also participating in the Start-Up Village with a dozen start-ups that belong to Start-Up Catalonia, a programme launched by ACCIÓ. The participating companies are Barnerbrand, Blackbookfashion, BlockTac, Buyourself, Dynamo.video, Epinium, Mocaplatform, Loyal Guru, Ratenow and RobinDataHood.