Fourteen organisations around the world whose goal is to raise the international profile of musicians will present Global Music Match, a new initiative aimed at helping artists continue to grow in the international market despite travel restrictions and other measures related to the Covid-19 pandemic.

Catalan Music, the internationalisation brand of the Catalan Institute of Cultural Enterprises, is participating to promote music made in Catalonia. The other participants are Sounds Australia, Showcase Scotland Expo and the Canada East Coast Music Association (the three project leaders) and 11 other organisations based around the world that promote the export of music and participation in showcase events.

Catalan Music, in collaboration with the Vic Live Music Market, will promote three Catalan acts at the first edition of Global Music Match: Anna Andreu, Las Migas and Matthew McDaid. The three acts – all on the line-up for the 2020 edition of the Vic Live Music Market – will present their work in the acoustic, folk, roots, traditional and world music genres.

From 31 August to 11 October, the musicians taking part will introduce and showcase another participant from a different country each week by interacting on social media to promote that artist’s music among their fans and followers.

Global Music Match is a response to the challenges faced by musicians, who cannot tour internationally because of restrictions related to the Covid-19 pandemic. The programme aims to help artists reach new fans and lay the groundwork for future tours.

The initiative also supports musicians by helping them improve their social media communication skills and encouraging collaborations between artists around the world.

Music fans will be able to find all of the content generated by following the hashtag #GlobalMusicMatch or at globalmusicmatch.com.