1. Integrated Systems Europe (ISE), the world's largest audiovisual integration show, returns to Barcelona for the third consecutive year
  2. This year marks the 20th anniversary of the first edition, which was held in Amsterdam

The President of the Generalitat de Catalunya, Pere Aragonès, appeared this afternoon at the Convent dels Àngels on the occasion of the 20th anniversary of the Integrated Systems Europe (ISE) show, welcoming the organisation of this exhibition once again, which will open its doors from 30 January to 2 February at the Gran Via venue.

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Aragonès stressed the importance of this show, which "is a meeting point for sectors with enormous economic and social potential", and added that the ISE "is the leading international event for the audiovisual and systems integration industries".

The head of the Government remarked that this year ISE will have more space and exhibitors than ever before, an increase that "is the best indicator of the potential that the ISE and Catalonia have generated by starting to work together".Along the same lines, Aragonès stated that "for Catalonia, Integrated Systems Europe is not just another fair or congress among the many that Barcelona hosts throughout the year".

During the event, Aragonès highlighted that "Catalonia is looking to the future" and is doing so in "sectors of high added value" such as the audiovisual and technology industries. Pere Aragonès underscored Catalonia's significant capacity to "think big" through research and knowledge, thanks to the "talent of our researchers and the dynamism of our companies in the sector" and he highlighted this using the example of the MareNostrum 5 supercomputer and the new Alba II synchrotron.

"We are an emerging country in the audiovisual and technological field", stressed the President, adding that Catalonia is "an ideal country for investing, seeking alliances and finding shared interests". Aragonès remarked that the ISE"has created extremely positive synergies throughout Catalonia's ecosystem", such as those of all the technology companies that have chosen to establish themselves in Barcelona, in projects to provide the country with the necessary infrastructure for the sector like the new Catalonia Media City, with the creation of an audiovisual centre "that will be the most powerful and innovative hub of audiovisual and digital culture in Europe," he declared.

Finally, the head of the executive concluded the event by saying that "we are a restless, unconventional country" and that "if the world is moving, we must move with it".

The event was attended by the Minister of Business and Labour, Roger Torrent i Ramió, as well as Michael Blackman, Managing Director of ISE, and Pau Relat i Vidal, President of Fira de Barcelona.



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