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Government of Catalonia earmarks more than 1.5 million euros to position Catalonia as leading European region for food and wine tourism

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Government of Catalonia earmarks more than 1.5 million euros to position Catalonia as leading European region for food and wine tourism

  1. Two grants awarded to initiatives included in the Strategy for food and wine tourism in Catalonia 2022–2027
  2. The plan includes 26 projects to create an attractive and competitive value proposition

The Ministry of Business and Labour is implementing the measures set out in the Strategy for food and wine tourism in Catalonia 2022–2027. The aim of this plan, which involves 26 measures and 7 million euros from the NextGenerationEU funds, is to make Catalonia an essential benchmark for food and wine tourism in Europe.

Some of the actions envisaged in this strategy will be carried out by local authorities, which is why the Government of Catalonia has awarded a grant of 500,000 euros to Lleida Provincial Council, and another to El Baix Llobregat Agrarian Park amounting to 1,045,479 euros.

The Lleida Provincial Council grant is to fund the “Sió Valley food and wine route” project. This itinerary will contain stop-off points and areas for active interpretation of the landscape and agricultural production, by creating and adapting non-motorised routes through 15 municipalities that follow the course of the River Sió.

The money awarded to the El Baix Llobregat Agrarian Park Consortium is to undertake the “Can Comas: innovative and sustainable agrotourism project in El Baix Llobregat Agrarian Park”. This initiative is based on promoting and disseminating the values of the park, its stakeholders and products by implementing an experiential marketing strategy focused on the Can Comas farmhouse.

The Strategy for food and wine tourism in Catalonia 2022–2027 is divided into four main areas: green and sustainable transition, energy efficiency, digital transition and competitiveness. The initiatives planned in these areas are aimed at creating a value proposition that is attractive, competitive and segmented by the type of market, and based on the 4D model (deseasonalisation, diversification, deconcentration and increased disbursement